AnthropicBuilt for Anthropic.
Make Anthropic’s ads smarter every week.
Ploy helps Anthropic study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Anthropic should build with Ploy.
Two shared systems, plus one recommendation built for Anthropic.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Anthropic’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Anthropic wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Anthropic still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Turn official research into a maintained learning library
Ploy would monitor Anthropic’s approved research, newsroom, and Claude learning updates, then build source-linked explainers and guides for technical and product audiences. Drafts would live in Ploy’s content workspace and move to Anthropic’s approved content route only after human review, with organic discovery, engagement, and source freshness tracked over time.
The output and destination follow the recommendation.
Track new or materially updated Anthropic research, newsroom, and Claude learning pages. Record the source, date when available, topic, audience, and a short evidence-backed summary for review.
Create a source-linked explainer, guide, or FAQ in the content workspace. Keep Anthropic’s statements separate from interpretation and include one useful next action for the intended reader.
Route the draft to a human reviewer for accuracy, tone, and positioning. After approval, publish it to Anthropic’s approved content area with metadata, internal links, and citations.
Track organic visits, engaged visits, source clicks, and the primary next action. Recheck the source on a schedule and let a human decide whether to revise, unpublish, or keep the resource.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Anthropic.
Start here