GravityBuilt for Gravity.
Make Gravity’s ads smarter every week.
Ploy helps Gravity study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Gravity should build with Ploy.
Two shared systems, plus one recommendation built for Gravity.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Gravity’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Gravity wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Gravity still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Build a publisher integration learning loop
Ploy would turn Gravity’s official integration guidance, approved onboarding questions, and read-only publisher performance exports into platform-specific setup resources and a recurring friction report. Approved pages would live in Gravity’s help or documentation center, while the report would be delivered to the growth and product teams for review.
The output and destination follow the recommendation.
Gather approved onboarding questions, help-center gaps, and read-only publisher metrics such as requests, fill rate, impressions, and device mix. Keep account-level data private and use aggregates for content decisions.
Group recurring issues by publisher type, SDK, placement, data quality, and reporting need. Create focused outlines with verified setup steps and a clear support or integration next action.
Draft platform-specific setup guides, checklists, and troubleshooting pages in Gravity’s documentation system. Route technical and commercial claims through Gravity review before publication.
Track organic discovery, help-page engagement, documentation exits, and approved onboarding outcomes. Deliver a recurring friction report and refresh pages when SDKs, reporting fields, or policies change.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Gravity.
Start here