HarveyBuilt for Harvey.
Make Harvey’s ads smarter every week.
Ploy helps Harvey study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Harvey should build with Ploy.
Two shared systems, plus one recommendation built for Harvey.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Harvey’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Harvey wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Harvey still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Build a regulatory briefing demand loop
Ploy would turn Harvey’s verified regulatory-briefing use case into a maintained growth asset. It would build a public briefing hub on Harvey’s site, improve it from real search demand, identify eligible high-intent business visitors, and prepare human-reviewed Gmail follow-up grounded in actual page activity.
The output and destination follow the recommendation.
Create a Harvey-branded resource page using approved regulatory-briefing material and clear citations. Publish it on Harvey’s existing marketing site only after human review.
Read the page’s Search Console queries and propose narrow SEO and AEO updates around questions already earning impressions. A Harvey reviewer approves, edits, or rejects each update.
Rank eligible companies and people who repeatedly engage with the hub using observed pages, visit counts, and intent signals. Route approved account context to Harvey’s connected CRM under its privacy and qualification rules.
Draft concise Gmail follow-up grounded in actual page activity and leave every send to a Harvey team member. Track review outcomes, return visits, page engagement, and qualified-account volume to refine the page and rules.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Harvey.
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