Built for Paraform.
Make Paraform’s ads smarter every week.
Ploy helps Paraform study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Paraform should build with Ploy.
Two shared systems, plus one recommendation built for Paraform.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Paraform’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Paraform wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Paraform still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Turn live hiring demand into role intelligence hubs
Ploy would turn Paraform’s approved role briefs, aggregated search patterns, recruiter expertise, and market insights into reviewed role and hiring intelligence hubs. Approved pages would live on Paraform’s website and help talent leaders understand hard-to-fill searches before moving into Paraform’s existing company signup or demo path.
The output and destination follow the recommendation.
Gather public role and specialty material, approved aggregated search themes, recruiter insights, and current market questions. Remove candidate and company identifiers unless Paraform has explicit permission to use them.
Group recurring demand by role, specialty, seniority, and hiring challenge, then create source-backed briefs for narrow role guides and market insight pages.
Create the approved pages in Paraform’s website system with practical hiring guidance and the existing company next step. Paraform reviewers approve market claims, examples, and any performance evidence before publication.
Track organic discovery, engaged visits, company signup or demo actions, and changes in approved search demand. Update or retire pages when role requirements or market conditions change.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Paraform.
Start here