Built for Sapience.
Make Sapience’s ads smarter every week.
Ploy helps Sapience study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Sapience should build with Ploy.
Two shared systems, plus one recommendation built for Sapience.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Sapience’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Sapience wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Sapience still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Turn client search data into a weekly revenue-priority queue
Ploy would combine each client’s search visibility, first-party site behavior, selected conversion or revenue data, and available AI-search checks into a weekly decision queue that shows Sapience where to expand, refresh, consolidate, or stop.
The output and destination follow the recommendation.
Pull page and query performance from Google Search Console, connect it to first-party visits and the client’s selected conversion or revenue signal, and add available AI-search visibility checks. Preserve source windows and flag missing attribution instead of filling gaps.
Separate pages that only earn impressions from pages that earn clicks, conversions, or revenue. Score high-impression low-CTR pages, slipping winners, strong-converting pages with limited reach, and important buying queries with weak coverage.
Write a weekly client brief to the approved dashboard, Slack channel, or email destination. For each page, show the evidence, proposed action, expected learning, and whether to expand, refresh, consolidate, or stop.
Turn approved recommendations into page briefs or bounded updates, then compare each change with its prior baseline. Feed observed clicks, conversions, revenue, and AI visibility into the next weekly ranking.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Sapience.
Start here