SpenceBuilt for Spence.
Make Spence’s ads smarter every week.
Ploy helps Spence study the market, make the ads and landing pages, and see what actually worked.
See the plan3 growth workflows Spence should build with Ploy.
Two shared systems, plus one recommendation built for Spence.
Best place to start
Turn competitor ads into a weekly creative brief
A swipe file gets stale. Ploy watches the image and video ads running in Spence’s category, breaks down each creative, turns the findings into a weekly brief, and connects the resulting tests to visits and conversions.
Track the companies competing for the same buyers Spence wants to reach, across static images and MP4 video creative.
Analyze the hook, opening frame, message, offer, format, call to action, and destination. Keep the original image or MP4 attached so every takeaway is easy to check.
Send the team a weekly report with image previews, MP4 references, and a clear read on what everyone is repeating, what feels different, and where Spence still has room to say something new.
Connect each tested angle to visits, high-fit account activity, and selected conversions. Feed what worked into the next brief.
Generate ad creative and matching landing pages
The ad and landing page should feel like one thought. Ploy makes both, runs controlled page experiments, attributes visits, accounts, and conversions to each variant, then uses that evidence to improve the next round of ads.
Compare page variants using visits, identified accounts, and one selected conversion.
Start with one real launch, audience, or use case. Agree on the promise, the proof, and what the visitor should do next.
Ploy creates on-brand concepts and channel-ready variations. The team reviews the hook, copy, and creative before anything goes live.
Ploy builds the matching landing page and a focused challenger with one meaningful difference. The promise, proof, and call to action stay aligned with the ad.
Run the variants against one selected conversion. Keep the campaign source attached to behavior, identified companies, and repeat visits, then feed the winning pattern into the next ads.
Build a year-round HSA savings education hub
Ploy would build a search-ready education hub on Spence’s website for employers and HSA-eligible employees. The approved pages would explain qualified expenses and retroactive cashback in plain language, give benefits teams reusable launch and reminder resources, and route readers to Spence’s existing signup or contact path.
The output and destination follow the recommendation.
Gather the questions and search themes already visible in Spence’s public product explanation. Separate employer questions from employee questions and flag tax or regulatory language for source review.
Create an employer overview, employee how-it-works page, qualified-expense explainer, and year-round adoption checklist. Give each page one clear next action without inventing product terms or financial outcomes.
Create the pages in Spence’s site system with SEO metadata and internal links, plus optional benefits-team email or Slack drafts. A Spence owner reviews factual, tax, integration, and CTA language before publication.
Track organic traffic, engaged visits, and approved CTA or form completions. Refresh affected pages and drafts when HSA rules, contribution limits, or product guidance change.
What else are you trying to solve?
Ask about a campaign, audience, landing page, or measurement problem. Ploy will give you a specific answer for Spence.
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