Collar AISix checksbefore launch day.
Launch quickly, but make sure the website can explain the product, convert interest, reveal demand, and keep working after the launch spike.
The smallest website foundation that protects a launch.
Fix your hero.
Make the product and the reason to care clear in one screen.
Say what the product does in buyer language
Name who it is for and what changes for them
Keep one primary action above the fold
Look like a real company.
Give serious buyers enough depth to keep evaluating.
Add the product and use-case pages buyers expect
Keep every page native to the same brand system
Make the next useful page easy to reach
See who is checking you out.
Turn fresh launch interest into account-level signals.
Identify eligible visiting companies
Review the pages and actions behind the signal
Route useful context into your existing workflow
Make booking a demo easy.
Remove friction from the most important conversion path.
Test forms on desktop and mobile
Keep labels, errors, and success states clear
Expose approved actions to compatible agents with WebMCP
Be there when they search later.
Turn launch attention into ongoing discovery.
Use the terms buyers already search for
Strengthen page structure for search and answer engines
Keep publishing useful pages after launch day
Get one last set of eyes.
Check the launch-day journeys that cannot break.
Review links, layouts, forms, and mobile behavior
Verify public claims against current product truth
Confirm the primary conversion path end to end
Do the six checks in Ploy.
Start with the site you already have. Ploy keeps the brand intact while the page, demand, search, and launch checks move together.