The Ploy
blog

News, guides, and stories from the team building Ploy.
The Changelog
The features, improvements, and fixes we ship to Ploy, rounded up every week.
13 Best AEO Tools for Enterprise Brands in 2026
Discover the best AEO tools for enterprise brands in 2026, with options for AI visibility tracking, citation intelligence, content optimization, and execution.
Answer Engine Optimization (AEO): Complete Guide for 2026
Get your content cited in AI-generated answers with an AEO strategy covering content structure, schema markup, citation tracking, and continuous optimization.
Generative Engine Optimization (GEO): How to Rank in AI Search in 2026
Strengthen your AI search visibility with GEO strategies for schema, content structure, entity signals, citation tracking, and continuous optimization.
Your website is already doing outbound. You just can't see it.
Inbound and outbound already meet on your website. The missing system identifies high-intent visitors, turns their context into useful outreach, and closes the loop with ABM.
What Corey Haines taught us about AI-native SEO and AEO
A detailed walkthrough of 3 live workflows Corey Haines used to turn a video into content, build a programmatic SEO cluster, and improve a competitor page.
Your AI-Built Site Is Invisible to ChatGPT
Lovable, v0, and Bolt ship client-rendered SPAs that serve a blank page to ChatGPT, Claude, and Perplexity. Here is the technical reason why, how to test your own site in 8 seconds, and why server-side rendering is the fix.