See what it costs to migrate your site.

Paste your URL. Ploy scans your site live — platform, page count, CMS items, redirects — and estimates the time and budget an agency would charge to rebuild it. Then it shows you how much it'd cost you to move to Ploy.

Works with Webflow, WordPress, Framer, Squarespace, Wix, Shopify, and custom sites.

How much does it cost to migrate a website?

A website migration typically costs $2,500–$8,000 for a simple brochure site, $8,000–$25,000 for a mid-size business site, and $25,000–$75,000+ for a large content or e-commerce site when done by an agency. Cost is driven by page count, CMS items, 301 redirects, source platform, integrations, and SEO preservation. Ploy migrates the same site automatically — keeping your URLs, structure, and SEO — for free, in minutes instead of weeks.

Page count

Every page is migrated with its copy, metadata, and images intact. Volume is the baseline driver — a 30-page site and a 3,000-page site are different projects.

CMS items

Blog posts, case studies, and collection entries each need their fields mapped and re-published. Programmatic and content-heavy sites carry the most here.

301 redirects

When URLs change, every old path needs a redirect or rankings evaporate. Mapping hundreds of redirects by hand is where manual migrations quietly blow the budget.

Source platform

Framer and Webflow export cleanly; WordPress plugins and custom stacks need functionality rebuilt, not just copied. Difficulty scales the whole estimate.

Forms & integrations

Lead forms, CRM connections, and analytics each have to be reconnected and tested so nothing breaks the day you cut over.

SEO preservation

Titles, schema, sitemaps, and internal links have to survive the move. Ploy keeps them automatically; agencies bill it as a line item.

From a URL to a migrated site, fast.

  1. Step 1

    Scan your site

    Paste any URL. Ploy reads your live site — detecting the platform, crawling pages, counting CMS items, redirects, forms, and assets, and capturing a screenshot.

  2. Step 2

    Get the real estimate

    We translate those signals into the time and budget a manual rebuild would actually take — the number an agency would quote, before the surprises.

  3. Step 3

    Migrate on Ploy instead

    Ploy slurps your site into an editable, optimized version — URLs, structure, and SEO preserved — in minutes, for free. No rebuild project, no handoff.

Moving your site is step one. The engine is the point.

Migrating to Ploy is where it starts — not where it ends. The same platform that holds your site then runs the growth: pages, pipeline, and ads on one engine.

Web

Build. Optimize. Convert.

AI website builder (Webflow-grade)

SEO and ABM landing pages

Ad landing page optimization

Built-in analytics and on-page insights

Grow

Identify. Reach. Close.

Visitor de-anonymization

Automated personalized outreach

Intent signals & lead scoring

CRM integration

Ads

Create. Attribute. Scale.

Ad library intelligence

Automated ad creative at scale

Full-funnel attribution: impression → close

Meta campaign management

Migration questions, answered.

  • How much does it cost to migrate a website?

    Done by an agency, a website migration runs about $2,500–$8,000 for a simple site, $8,000–$25,000 for a mid-size business site, and $25,000–$75,000+ for a large content or e-commerce site. Cost scales with page count, CMS items, redirects, and platform complexity. On Ploy the structural migration is free and takes minutes — paste your URL above to see your specific number.

  • How long does a website migration take?

    A manual rebuild and migration typically takes 4–16 weeks depending on size and platform. Ploy slurps your existing site into an editable, optimized version in minutes — you can then refine and publish at your own pace.

  • Will I lose my SEO rankings when I migrate?

    Not if URLs and metadata are preserved. The biggest cause of post-migration ranking drops is broken or missing 301 redirects. Ploy keeps your URL structure, titles, schema, and internal links intact, and adds JSON-LD and AEO formatting on top — so you migrate without losing search equity.

  • How accurate is this estimate?

    The estimate is a directional range built from your real site signals — detected platform, true page count, CMS items, redirects, and forms — against current agency pricing. It’s meant to make the cost of a manual migration concrete, not to quote a specific vendor.

  • Which platforms can Ploy migrate from?

    Ploy reads and migrates sites built on Webflow, WordPress, Framer, Squarespace, Wix, Sanity, Contentful, and custom stacks. The scanner detects your platform automatically when you paste your URL.

  • Do I have to move my whole site at once?

    No. Many teams start by running one high-leverage section on Ploy — paid landing pages, comparison pages, or ABM pages — under their existing domain, then expand. You migrate at the pace that fits your team.

Your next migration should cost minutes, not months.

Paste your URL, see the real number an agency would charge — then let Ploy migrate the same site for free, with your URLs and SEO preserved.

Migration Cost Calculator API

The same migration cost calculator, available via API so agents can get results without clicking through the UI.

Public GET endpointGET https://ploy.ai/agent-tools/migration-estimate?url=example.com
Read the OpenAPI contract