Marketing workflows
Ploybooks are reusable workflows for SEO, content, analytics, and outreach. Pick the job you need done, read the steps and expected outputs, then run it with your own inputs.
Create a Homepage from Scratch
Site BuildingA lookbook-first, composition-obsessed workflow for shipping a production-ready homepage — section by section, on-brand from the first paint.
Build a Content Page
Site BuildingTwo-phase workflow for shipping content-driven pages — comparison guides, listicles, how-tos, pillar pages — with the research baked into the page.
Build a Content Library
Site BuildingBuild a complete messaging and content library for your company. Gather web content and call transcripts, approve what to keep, and build one indexable context library.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Conversion Copywriting
Site BuildingTurn product truth, customer language, and one conversion goal into clear page copy for homepages, landing pages, pricing, features, and About pages.
Turn a video into landing pages & newsletters
Site BuildingTurn one video, podcast, webinar, talk, transcript, or article into a matched landing page, newsletter mockup, and sendable email exports.
Publish Readiness
Site BuildingTake a Ploy site live on a custom domain the right way — a technical SEO audit, routing and redirects, robots and sitemap, then a clean greenfield or cutover go-live.
SEO & AEO Strategy System
SEO & AEOThe full APTK framework — keyword research, topic clustering, technical audits, on-page optimization, and AI-search visibility — for dedicated SEO engagements.
AEO Comparison Pages
SEO & AEOBuild vs / alternatives / best-of pages engineered to be cited by AI Overviews, Perplexity, ChatGPT, and Google SGE — using the narrow-concession framing.
GSC Keyword Optimization
SEO & AEOUse Google Search Console to find relevant queries an existing page appears for but does not address clearly. Get a prioritized list and focused copy edits.
Programmatic SEO at Scale
SEO & AEOResearch, design, build, and monitor useful programmatic SEO page systems without generating thin, duplicative, or orphaned pages.
Analyse Web Traffic & Visitor Engagement
Analytics & InsightsPloy reads your traffic, visitor quality, and engagement signals — and tells you what's working, what's weak, and what to fix next.
Company Swarm
CRM & Visitor OpsTurn one high-fit visitor or named account into a coordinated, persona-tailored outreach motion — qualified, drafted, and staggered for review before a single send.
Email ICP Website Visitors
CRM & Visitor OpsRank identified visitors by ICP fit, resolve one verified contact each, and stage reviewable Gmail drafts ready to export to your CRM.
ABM Page for SDRs & AEs
Site BuildingResearch, plan, build, and verify a private account-based landing page for one named account, one buyer, and one clear sales next step.
Make your website agent-ready with WebMCP
Site BuildingExpose selected website actions to compatible AI assistants through WebMCP while preserving your existing interface, permissions, and application logic.
Post-Discovery Business Case Follow-Up
CRM & Visitor OpsTurn customer call transcripts and notes into a sourced enterprise business case with honest value ranges, ranked open asks, and owned next steps.
Migrate a CMS into PloyDB
Site BuildingMove structured content from WordPress, Webflow, Squarespace, Framer, Wix, or Sanity into PloyDB, then reconnect the pages that publish it.
Import Notion Databases into PloyDB
Site BuildingTurn shared Notion databases into typed PloyDB tables with one row per page, then connect those records to your Ploy site.
Ad Campaign ROI Report
Analytics & InsightsSee what your paid campaigns bring to your site. Connect campaign spend to traffic and identified companies in one report.
AI Agent Readiness Audit
SEO & AEOFind out whether AI assistants can discover, read, and act on your site. Get a readiness score and fixes for the gaps Ploy can address.
Best Product for X Page
SEO & AEOBuild a buying guide for a specific audience. Compare credible options on the criteria that matter, with real tradeoffs and sourced recommendations.
Brand Presentation Deck
Site BuildingTurn your site’s brand and story into a full-screen web deck. Add per-prospect versions and a private sales portal when you need them.
Buying-Signal Monitoring
CRM & Visitor OpsBuild a recurring list of people who fit your customer profile and show buying signals. Enrich the matches and rank them for outreach.
Competitor Alternatives Page
SEO & AEOHelp buyers find the right replacement for a competitor. Build a sourced alternatives page with current pricing, honest tradeoffs, and recommendations by fit.
Competitor Review Page
SEO & AEOGive buyers an honest review of a competitor. Verify its strengths, limits, and pricing, then build a page with a clear, sourced verdict.
Competitor vs Competitor Page
SEO & AEOHelp buyers choose between two competitors. Compare both on consistent, sourced criteria and introduce your product only where it is a credible alternative.
Conversion Page Cluster
SEO & AEOBuild a connected set of high-intent pages. Start with your existing site, prioritize the gaps, and give every new page a useful place and purpose.
Create an OG Image
Site BuildingCreate a 1200×630 image for link previews. Choose a simple graphic or a branded composition that uses your real fonts and assets.
How to Export Data from Competitor Page
SEO & AEOBuild a useful guide to exporting data from a competitor. Verify the steps, explain what each format loses, and keep migration options truthful.
LinkedIn Content Engine
Social & OutreachRun LinkedIn content as an ongoing operation. Plan and schedule posts, create PDF carousels, coordinate engagement, and connect performance to site visitors.
LinkedIn Inbox
Social & OutreachHandle the invitations and messages coming into LinkedIn. Accept worthwhile connections and queue relevant replies for people who fit your customer profile.
LinkedIn Outreach from Site Visitors
Social & OutreachTurn enriched site visitors into a LinkedIn outreach queue you control. Curate the list, apply your rules, and keep delivery status in the same table.
LinkedIn Outreach
Social & OutreachQueue LinkedIn invitations, notes, messages, or InMail from your own account. Review the recipients and copy, then let paced delivery handle the sending.
Personalized ABM Pages
CRM & Visitor OpsBuild a private page for a prospect or audience segment. Connect verified priorities to your product, relevant proof, and a clear next step.
Product or Services Page
Site BuildingBuild a page that explains your product, feature, or service. Show how it works with real evidence and give buyers one clear next step.
Add an Effect
Site BuildingAdd a headline animation, moving background, or card effect that fits your brand. Check reduced-motion behavior and performance before calling it done.
Rebuild your site on Ploy
Site BuildingRebuild an existing website on Ploy, keeping its look or choosing a new one. Assess the scope, agree the plan, build in groups, and check the site before cutover.
Run an Experiment
Analytics & InsightsTest a challenger against one section of your published site. Choose the goal, run a native A/B test, and review the evidence before promoting a winner.
Build Your SEO & AEO Growth Engine
SEO & AEOTurn SEO and AI-search work into an ongoing program. Research your site, set up a project, and measure progress against prioritized next steps.
Website health and usability audit
Analytics & InsightsFind broken pages, missing images, and usability bugs on your public site. Get a prioritized report with desktop and mobile evidence and clear coverage limits.
Social Ad Asset Generation
Social & OutreachTurn a reference ad into a social creative built on your brand. Match the composition, use real assets, and export feed or story formats with variants.
Software for Role Page
Site BuildingBuild a marketing page for a specific role. Connect their real work and objections to verified product capabilities, relevant proof, and one clear next step.
Software with an MCP Connection Page
Site BuildingExplain a shipped MCP connection with verified capabilities and setup steps. Help buyers understand supported clients, authentication, permissions, and limits.
Set Up Visitor & Analytics Notifications
Analytics & InsightsGet recurring visitor and analytics digests in Slack or email. Choose the data and cadence, verify a real test, then schedule the notifications.
Watch Video — Transcript & Summary
Analytics & InsightsTurn a video URL into a clean transcript and structured summary. Choose transcript, visual, or combined analysis and save the results to Documents.
Pick the work. Run a Ploybook.
Start with a workflow, add your site and source material, and connect the services it needs. Review the result before you rely on it. Each run uses AI credits.