The Ploy
blog

News, guides, and stories from the team building Ploy.

What's new in Ploy

The Changelog

The features, improvements, and fixes we ship to Ploy, rounded up every week.

Featured
September 10, 20268 min read
How Clay turns original data into interactive lead magnets
Inside Clay’s 6,346-company speed-to-lead study, the agents behind it, and the practical build system Alex Lindahl uses to run faster GTM experiments.
August 11, 202610 min read
What Corey Haines taught us about AI-native SEO and AEO
A detailed walkthrough of 3 live workflows Corey Haines used to turn a video into content, build a programmatic SEO cluster, and improve a competitor page.
Webinar replay
July 1, 20266 min read
The Joy of Ploy: full setup, use cases, and what is possible
A section-by-section recap of our first live webinar — the site slurp, redesign, PloyBooks, ad creatives as code, ABM, and going live. Watch the replay, or jump straight to the timestamps below.