Run an Experiment
Ploy helps you choose a high-traffic page section and goal, builds a challenger, runs a native experiment, and reviews the results honestly before promoting a supported winner.
Ploy runs this Ploybook in 4 phases.
Choose the section and goal
Ploy checks the published site, available traffic, target section, and conversion outcome.
Build a challenger
The current section remains the control while Ploy creates and checks the alternative.
Start the native test
The approved experiment runs on the published site with its configured traffic split.
Review and conclude
Ploy checks the results, reports uncertainty, and promotes a winner only when the evidence supports it.
Expected outputs
Your published site has enough traffic to test a specific section and outcome. You want a controlled comparison rather than replacing the current page on instinct.
A control and challenger
Two checked versions of the chosen section.
A native section experiment
An approved test connected to a defined conversion goal.
An evidence-based conclusion
Results and uncertainty reported without declaring an unsupported winner.
Workflow questions
Ploybooks that pair with Run an Experiment.
Optimize Above-the-Fold Content
Site BuildingAudit and rewrite the most expensive section of any site — the hero a visitor sees before scrolling — then ship a fold that names one benefit and drives one action.
Product or Services Page
Site BuildingBuild a page that explains your product, feature, or service. Show how it works with real evidence and give buyers one clear next step.
Set Up Visitor & Analytics Notifications
Analytics & InsightsGet recurring visitor and analytics digests in Slack or email. Choose the data and cadence, verify a real test, then schedule the notifications.
Run Run an Experiment today.
Ploy helps you choose a high-traffic page section and goal, builds a challenger, runs a native experiment, and reviews the results honestly before promoting a supported winner.