SEO & AEO Strategy System

A comprehensive SEO + Answer Engine Optimization methodology — keyword research with the APTK framework, topic clusters, technical audits, AI search visibility, and measurement.

By Omid GhiamHead of Growth, Gumloop
How it runs

Ploy runs this Ploybook in 6 phases.

  1. APTK keyword research

    Keywords classified by Authority, Persona, Topic, and Keyword intent — then mapped to funnel stage and topic cluster.

  2. Topic clustering

    Pillar + supporting page architecture so internal linking compounds authority across the cluster.

  3. Technical audit

    Indexability, schema, Core Web Vitals, sitemap, robots, internal links — flagged with severity and fix recommendations.

  4. On-page optimization

    Title, meta, headings, copy, schema, and internal links optimized per page against target queries.

  5. AEO visibility

    Pages structured for AI Overviews, Perplexity, and ChatGPT citation — quotable answers, FAQPage schema, definitional clarity.

  6. Measurement

    Rankings, impressions, CTR, AI mention monitoring, and competitive benchmarking on a recurring cadence.

Expected outputs

You're launching or relaunching an SEO program and need the foundation right. You want both classic search rankings and AI search citations. You need a measurable system, not a one-off audit.

  • A keyword universe

    Every target query classified by search intent, funnel stage, and topic cluster — the foundation that tells you what to build and in what order.

  • Site architecture map

    A pillar-and-supporting-page structure with the internal-linking plan drawn out, so authority compounds across the cluster instead of scattering.

  • Technical fix list

    Indexability, schema, Core Web Vitals, sitemap, and robots issues surfaced and ranked by severity and effort, so the highest-impact problems get fixed first.

  • On-page optimizations shipped

    Titles, meta, headings, copy, and schema rewritten per page against their target queries — applied as real edits, not left as a recommendations doc.

  • A measurement dashboard

    Rankings, impressions, CTR, and AI mentions tracked on a recurring cadence, so you can see what is moving and prove the program is working.

Frequently asked

Workflow questions

A comprehensive SEO + Answer Engine Optimization methodology — keyword research with the APTK framework, topic clusters, technical audits, AI search visibility, and measurement.
You're launching or relaunching an SEO program and need the foundation right. You want both classic search rankings and AI search citations. You need a measurable system, not a one-off audit.
A keyword universe. Every target query classified by search intent, funnel stage, and topic cluster — the foundation that tells you what to build and in what order. Site architecture map. A pillar-and-supporting-page structure with the internal-linking plan drawn out, so authority compounds across the cluster instead of scattering. Technical fix list. Indexability, schema, Core Web Vitals, sitemap, and robots issues surfaced and ranked by severity and effort, so the highest-impact problems get fixed first. On-page optimizations shipped. Titles, meta, headings, copy, and schema rewritten per page against their target queries — applied as real edits, not left as a recommendations doc. A measurement dashboard. Rankings, impressions, CTR, and AI mentions tracked on a recurring cadence, so you can see what is moving and prove the program is working.
Yes. A Ploybook is a reusable guide that adapts each run to the inputs you provide. You can run it on demand or customize a workspace copy for recurring work. Review and test that copy before scheduling it. Runs use AI credits, and required services must be connected for the account running the workflow.
About the expert

Omid Ghiam

Head of Growth, Gumloop

Omid helped scale growth at Webflow, built Marketer Milk, and now applies AI agents to marketing operations at Gumloop. His work sits where content, automation, analytics, and distribution meet.

More from Omid
Run together

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Run SEO & AEO Strategy System today.

Bring your inputs and connect the services SEO & AEO Strategy System needs. Run the workflow, check its output, and adapt it for the next job. Each run uses AI credits.