How to turn creative testing into a growth strategy

After managing over $1B in ad spend for companies like Gusto, F1, and Salesforce, Adam has codified what it takes to build performance programs that consistently learn, adapt, and scale. His approach is simple in theory: create more variants, test everything, and pivot quickly when you find what works.

Doing that in a way that is accurate, trustworthy, and scalable is something few operators have cracked.

In this session, Adam will share how modern agencies can move beyond slow, resource-heavy testing cycles and build AI-native systems for launching, testing, and iterating across creative, offers, campaigns, and audiences faster than ever.