Build Your SEO & AEO Growth Engine

Ploy researches your site using public search data, then creates a project that tracks SEO and AEO progress and keeps the next work tied to measured opportunities.

By Bryant ChouFounder & CEO at Ploy
How it runs

Ploy runs this Ploybook in 3 phases.

  1. Research the site and search market

    Ploy reviews public search evidence using the SEO and AEO strategy method.

  2. Define the project

    The research becomes a goal, initial priorities, measurement approach, and continuing project context.

  3. Hand off the next work

    The project identifies the next practical actions and retains the evidence needed to review progress.

Expected outputs

You want an ongoing search-growth program rather than a one-off audit. You need a shared project with evidence, priorities, and a way to measure progress.

  • A search-growth baseline

    Initial findings grounded in public search data rather than assumed demand.

  • An ongoing SEO and AEO project

    Goals, priorities, and measurement held together for continuing work.

  • Prioritized next actions

    A practical handoff based on the site’s opportunities and evidence gaps.

Frequently asked

Workflow questions

Ploy researches your site using public search data, then creates a project that tracks SEO and AEO progress and keeps the next work tied to measured opportunities.
You want an ongoing search-growth program rather than a one-off audit. You need a shared project with evidence, priorities, and a way to measure progress.
A search-growth baseline. Initial findings grounded in public search data rather than assumed demand. An ongoing SEO and AEO project. Goals, priorities, and measurement held together for continuing work. Prioritized next actions. A practical handoff based on the site’s opportunities and evidence gaps.
Yes. A Ploybook is a reusable guide that adapts each run to the inputs you provide. You can run it on demand or customize a workspace copy for recurring work. Review and test that copy before scheduling it. Runs use AI credits, and required services must be connected for the account running the workflow.
About the expert

Bryant Chou

Founder & CEO at Ploy

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
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Ploy researches your site using public search data, then creates a project that tracks SEO and AEO progress and keeps the next work tied to measured opportunities.