Analyse Web Traffic & Visitor Engagement

A structured review of traffic, visitor quality, and engagement over a defined window — turning raw analytics into a clear report on what to action next.

By Bryant ChouFounder & CEO at Ploy
How it runs

Ploy runs this Ploybook in 5 phases.

  1. Set the window

    Ploy picks (or you specify) a comparable time window — last 7 days, last 30, week-over-week.

  2. Read traffic + visitors

    Pageviews, unique visitors, sources, top pages — plus the identified company breakdown.

  3. Score engagement

    Time on page, scroll depth, form submits, and event signals scored against the prior period.

  4. Identify wins + weak spots

    Pages punching above their weight. Pages bleeding traffic. Top accounts engaging — and ones gone quiet.

  5. Recommend next moves

    A short, prioritized action list — what to fix, what to double down on, what to test.

Expected outputs

You want a weekly or monthly read on the site without opening five dashboards. You want insight, not just charts — what's working, what's weak, what to do next. You're tracking the impact of recent shipments.

  • A weekly/monthly traffic report

    Pageviews, unique visitors, sources, and trends over the window you choose, compared against the prior period so any movement is obvious at a glance.

  • Top pages + sources

    The pages and channels pulling the most weight, ranked — plus the ones quietly bleeding traffic, so your attention lands where it actually matters.

  • Engagement scoring

    Time on page, scroll depth, and form and event signals scored against the prior period, showing where attention truly lands and where it drops off.

  • A prioritized action list

    A short list of the few changes most likely to move the numbers next — what to fix, what to double down on, and what to test.

Frequently asked

Workflow questions

A structured review of traffic, visitor quality, and engagement over a defined window — turning raw analytics into a clear report on what to action next.
You want a weekly or monthly read on the site without opening five dashboards. You want insight, not just charts — what's working, what's weak, what to do next. You're tracking the impact of recent shipments.
A weekly/monthly traffic report. Pageviews, unique visitors, sources, and trends over the window you choose, compared against the prior period so any movement is obvious at a glance. Top pages + sources. The pages and channels pulling the most weight, ranked — plus the ones quietly bleeding traffic, so your attention lands where it actually matters. Engagement scoring. Time on page, scroll depth, and form and event signals scored against the prior period, showing where attention truly lands and where it drops off. A prioritized action list. A short list of the few changes most likely to move the numbers next — what to fix, what to double down on, and what to test.
Yes. A Ploybook is a reusable guide that adapts each run to the inputs you provide. You can run it on demand or customize a workspace copy for recurring work. Review and test that copy before scheduling it. Runs use AI credits, and required services must be connected for the account running the workflow.
About the expert

Bryant Chou

Founder & CEO at Ploy

Bryant co-founded Webflow and architected the platform that now powers more than 1% of the active web. Along the way, he started and led the company's growth, marketing, sales, and data teams — scaling Webflow from $1MM to $100MM in revenue.

More from Bryant
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